CONCORD (KPIX 5) She’s created a singular type of giving that makes giving trendy. This week’s Jefferson Award winner makes use of ladies’s love of trend as a pressure for good, and in consequence, a whole lot of charities have a brand new approach of elevating cash.
When Christena Reinhard cleaned out her sister-in-regulation’s closet, she hauled out 22 packing containers of designer clothes.
“We bought the contents,” she recalled
She gave the proceeds to a nonprofit benefiting internal metropolis youth.
“We raised $forty three,000 and we constructed a MacIntosh pc lab from previous sweaters and purses!” Reinhard reported.
Reinhard, a private shopper and professional fundraiser, was onto one thing.
“We have been like, ‘Oh my gosh, different ladies have stuff of their closets!’ So I wrote a marketing strategy, I give up my job, and we began Union and Fifth.”
Union and Fifth is a 3-yr-previous nonprofit that raises cash for charities by reselling donated, new or gently-used designer ladies’s fashions at its Walnut Creek pop-up retailer or on its web site at as much as ninety% off retail costs.
“Once we promote the merchandise, we hand off seventy five% of the web proceeds to the charity the donor has chosen,” Reinhard defined.
The remaining 25% goes towards operating the nonprofit.
Reinhard says everybody wins: the donor will get a tax deduction, consumers get discounted style, and charities obtain a lot-wanted funding.
Up to now, Union and Fifth has bought hundreds of things and given almost $750,000 to greater than 330 charities.
Take Challenge Glimmer, a San Francisco nonprofit that provides jewellery and make-up to at-danger ladies and women. Government director Chrissy Shea hopes to broaden with $20,000 she expects to boost by means of Union and Fifth.
“I’ve been amazed at how a lot fundraising has come via!” Shea stated.
So for fashioning a brand new mannequin of charitable giving, this week’s Jefferson Award within the Bay Space goes to Christena Reinhard.