NYPD Eyes Entertainment Ad Agency for $54M Diversity Recruitment Push


 Walton Isaacson has been selected by the NYPD to boost diversity and service-minded police recruits.

Walton Isaacson has been chosen by the NYPD to spice up variety and repair-minded police recruits.
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DNAinfo/Katie Honan

NEW YORK CITY — An promoting company that has labored with the Oscars, McDonald’s and the Los Angeles Dodgers has been chosen by the NYPD to diversify its ranks, which is about half white.

The NYPD is in search of metropolis approval to rent Walton Isaacson, a small advert company shaped in 2006 with backing from Earvin “Magic” Johnson, for a $fifty four million, 5-yr contract to assist with its recruitment outreach.

The advert company, which is predicated in Los Angeles and has workplaces in New York, Chicago and Miami, is understood for its variety — and touts they’re “the planet’s most fascinating company.” They have been named Black Enterprise Journal’s Promoting Company of the Yr in 2013,  which wrote they have been “chargeable for an revolutionary vary of campaigns which have wholly reinvented the normal promoting company mannequin.”

A public listening to on the contract shall be held Thursday at 10 a.m. at 1 Centre St. to debate the contract, which nonetheless wants approval from the comptroller’s workplace. 

If it is authorised, they will assist with the NYPD’s push to diversify its drive, with a specific concentrate on African American, Asian, Jewish, Muslim, ladies and LGBTQ candidates, in accordance with the request for proposals launched final October.

As of July 31, about half — or greater than 18,000 — of the 36,305 uniformed cops are white,  whereas the town is simply forty four % white, based on the U.S. Census Bureau. There are greater than 9,980 Hispanic officers, 5,515 black officers, 2,692 Asian officers and 19 who’re Native American, in accordance with NYPD statistics. 

The current academy class sworn in July 7 was additionally majority male and white, though current courses have been extra numerous than ever.

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The marketing campaign may also hopefully “appeal to service-minded people” because the NYPD begins a extra neighborhood-targeted strategy to policing as crime hits document-low numbers.

“A profitable recruiting advertising marketing campaign will tackle and emphasize the first position of human relations in an effort to successfully determine and recruit the very best…



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