By Aaron Smith
PHILADELPHIA (CNN) — Soiled denim is the brand new black, promoting for tons of of dollars at pricy retailers like Nordstrom.
Nordstrom is providing “closely distressed,” muddy denims for $425 on its website.
Nordstrom says that the denims “embody rugged, Americana workwear that’s seen some exhausting-working motion with a crackled, caked-on muddy coating that exhibits you’re not afraid to get down and soiled.”
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The mud has a shiny sheen to it, as if the denims have been dragged down a dirty hill and left in a moist ditch.
The filthy style assertion isn’t truly new — the denims have been on the market at Nordstrom in addition to at Neiman Marcus and Saks Fifth Avenue for fairly a while. However for some purpose, the itemizing on Nordstrom’s web site caught the web’s consideration on Tuesday and the inevitable Twitter firestorm ensued.
The denims are made by the style firm PRPS, which additionally presents a “mud denim jacket” for deep-pocketed fashionistas who need to rock the all-denim, all-filth look. The corporate additionally makes paint-splattered, pre-ripped dungarees, together with one pair it calls merely, “Destroyed.”
Regardless of the prefab dust, the denims can apparently be washed, at the very least in accordance with the care directions, which advocate machine washing chilly and line dry. In response to somebody who answered the telephone at PRPS customer support, the filth doesn’t wash out, as a result of it’s truly not actual dust.
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Seattle-based mostly Nordstrom didn’t instantly reply to inquiries from CNNMoney.
“This can be a joke, proper?” commented a skeptical shopper on the Nordstrom site. “Do you additionally promote denims coated in cow manure?”
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